Freightliner Cascadia

Prima Express approached us to produce a showcase of their new Freightliner Cascadia truck, aimed at attracting drivers to join their fleet. The project involved creating a sleek 3D-rendered video set in a spacious, modern garage, highlighting the truck’s exterior design and durability. Through dynamic camera angles and smooth animations, the video emphasizes the truck’s powerful presence and innovative technology. Our goal was to create a captivating visual experience that appeals to prospective drivers, positioning Prima Express as a forward-thinking and driver-focused company. The final product serves as a key recruitment tool in their ongoing efforts to expand their team with drivers all across 48 states.